Niche marketing has...
...become a commonly used term in business today. Find a niche and fill it...or something like that. Judging by the TV ads for York, the central air conditioner company, there is a new niche in town, a pretty narrow one I would think but perhaps a niche nevertheless. They are pitching the idea of outside A/C units with your college logos in your school colors painted on the grill work that surrounds the compressor.
How big a market can this be? These things normally sit somewhere out of sight or nearly so don't they? Who can see them, rabbits, birds, snakes maybe? What does this "enhancement" cost? Ask any homeowner who has replaced an outside compressor unit what they had to pay and if they would have been willing to pay more for the optional college logo. Please write me if you get a 'yes' and include their name and address so I can send them brochures on mental health and on some beachfront property on the Bering Sea.
I'm visualising college applications and the answers to "How did you hear about our institution?".
"I saw the college name and the nifty picture of your mascot on my Aunt Clarice's air conditioner and thought, what the hell, why not."
Damn! Now I have NO ideas on what to get you for Father's Day! (Mental Note: Call York, cancel order)
Posted by: Wendy | 15 June 2006 at 09:15 AM
My gosh Jim, I was in the mood for something but the laugh out loud at your last posting was all I needed. This one hit me more than most because I just had a kid graduate from college last month and he was spewing alum nonsense to all that would listen at his graduation party. So glad that was a 150,000 well spent for this BA but now I know how to support this institution further should I want to. About the beachfront property, how much is that going to set me back? Thanks for the laugh out loud experience, Terri
Posted by: TJ | 15 June 2006 at 10:59 AM
Now how "uncool" is that idea?
Posted by: Jane | 15 June 2006 at 06:33 PM
Now that's a strange bit of commercialism.
Now all you need to do is supply a link for the fools who think this is a wonderful idea...although, I can't imagine there would be many takers.
Posted by: Susan | 19 June 2006 at 06:33 AM